October 3, 2026

The transformation you cannot delegate

Block forty minutes on Monday and do one piece of your own work with AI. Not a demo, not a pilot someone else runs. A task with your name on it: the quarterly letter to your customers, the reply to the client who complained last week, the first draft of next year's budget story.

The reason comes after the action, and it is uncomfortable. An organisation's relationship with change copies the relationship its leadership has with change. Your people read your calendar better than your strategy deck.

Do the task yourself, in full

Your team already knows whether you have ever opened the tool. They know it from the way you talk about it: the person who has used it describes what went wrong in the third attempt, the person who has not uses words like potential.

This is the first of three mirrors in the final chapter of CX+AI. It asks one question: do you use it yourself? Everything you say about adoption is measured against your answer, whether you give it out loud or not.

You cannot hand down a change you are not going through yourself.

Say out loud what it showed you

The second mirror asks whether you are willing to see what the tool reveals. AI does not fail in the abstract. It fails on your product descriptions that contradict each other, your customer records that live in three systems, the handover between sales and service that only works because one person remembers everything.

Write down what you hit in those forty minutes. Three lines is enough:

Share that list in your Monday meeting. You are giving your team permission to be honest about the same things, and that permission is worth more than a budget.

three mirrors standing in a row, each one showing a slightly different view of the same office
three mirrors standing in a row, each one showing a slightly different view of the same office

Decide in advance where the saved hour goes

The minute a task gets faster, you are standing at a fork. One road takes the time out of the business. The other puts it back into the work only people can do.

Make the choice before the saving arrives

Quote generation drops from forty minutes to five. That is thirty-five minutes. Decide now, in writing, that those minutes go to calling the customer who did not respond to the quote. Otherwise the minutes evaporate into the day and nobody can tell you where they went.

Automate the mechanical so there is room for the human. That is the whole bet, and it only pays out when you name the human part first.

Write your ten principles on one page

The book closes with a manifest of ten principles, and your version should fit on a single sheet. Ten short lines that say what stays true in your company whatever tool you buy next.

Make them decidable. "A customer always reaches a person within one step" is a principle. "We are customer centric" is a wish. Name who may decide what: which choices your service team makes on the spot, which ones the model may make alone, which ones come to you.

Hang it where people work. Read it again in ninety days and change the lines that reality has outgrown.

a single sheet of paper pinned to a wall above a coffee machine, with ten short lines on it
a single sheet of paper pinned to a wall above a coffee machine, with ten short lines on it

What you do on Monday


You now have a list of what got in the way, which is exactly the input the book is built around. CX+AI walks through the three mirrors, the ten principles and the steps between them, with the templates to run them in your own week. Bekijk het boek

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